Why HeyMotek exists
HeyMotek started with a complaint from an agency owner: "WhatsApp leads are trash."
Not because WhatsApp customers are bad. Because the ad platforms count a "conversion" the moment someone clicks the WhatsApp button. A third of clickers never send a message. The ones who do arrive with no source. The customer list stays locked inside a "12 conversations started" stat. And next month's ads optimize on all that noise.
Businesses were avoiding a channel that converts, because the data around it was garbage. That felt fixable. So we built the tool that counts contacts, not clicks — matches every WhatsApp conversation to the ad that brought it, and teaches Google Ads and Meta Ads what a real customer looks like.
Who builds it
Barak Toledano
Founder — Tel Aviv, Israel
Barak builds and runs HeyMotek hands-on: the product, the attribution engine, and the support inbox. He writes the blog too. If you email contact@heymotek.com, he's the one reading it.
Where this is going
HeyMotek is young, hungry, and here for one thing: to flip WhatsApp from the channel ads treat worst into the channel that earns them the most.
Businesses learned to avoid the exact place their buyers already are. We exist to end that.
No credit card required 👏
